Reviews are essential for building trust, transparency, and credibility with your potential audiences. But they also benefit your business by helping it become more visible in search results and feeds—especially when you’re tapping into third-party review platforms such as UpCity to expand your off-site SEO.
In light of the news that Amazon and Google are being investigated in the UK for failing to remove fake product reviews, we want to reaffirm our commitment to ensuring that the reviews of our B2B service partners that appear on our website are legitimate, original reviews by their customers.
Your business’s online reputation hinges on an array of factors. Of the most influential components of your digital reputation, online reviews play a crucial role in shaping and informing consumer opinion of your brand.
Whether you’re looking to improve a damaged online reputation or build up and expand your consumer reviews, the UpCity platform is a great place for B2B service providers to make an immediate impact.
Reviews play a crucial role in the buyer’s journey, and therefore it’s extremely important for your brand’s online reputation that you have a solid plan in place to elicit reviews from a number of sources and across different channels.
Undoubtedly, it takes some work to gather high-quality reviews from your customers, but those reviews have shown to have a very real impact on new customer acquisition, sales revenue, and business growth. Here are five major factors related to reviews that shape your brand’s credibility.
Reviews can make or break a buying decision for many people. In today’s B2B environment, is your business doing everything it can?